Super normal or too normal?
Thursday, October 12th, 2006 by webMasterIt looks like a normal crate but it’s not. It’s The Crate, a new product designed by one of Britain’s most famous product designers, Jasper Morrison for Established & Sons. The Crate is on sale at a retail price of UK 95 pounds. Since its launch at the Milan Fair earlier this year, The Crate has become one of the hottest topics in the design world.
The story goes as follows: Established & Sons commissioned Morrison to design a piece for them, and Morrison agreed to design a bedside table. After exploring a few ideas, Morrison came to the conclusion that he could not find anything that works better than the wooden wine crate he uses beside his bed. Morrison decided to produce a replica of that wine crate. It is almost exactly the same as the original, but is made from better-quality wood and the joints are improved to make it stronger. read more »
